We are a Mac-based
environment. Our main software for ad production is Multi-Ad Creator 6.5,
QuarkXpress 4.1, Photoshop 5.0 and 6.0. We will accept all images as .tiff,
EPS or PDF format. All images must be sent as individual images (do not
enclose in a document).
FILE COMPATIBILITY:
| Supported
Applications |
QuarkXPress
6.5 |
Multi-Ad
Creator 7.0 |
|
Pagemaker
6.5 |
Adobe Photoshop
4,5, 6 and 7.0 |
|
Freehand
9.0 |
Microsoft
Word 6.0 (supports text only) |
| |
Acrobat
6.0 & 7.0 |
|
FONTS:
| (1) Both
screen fonts (suitcases) and printer fonts are required for quality
output. |
| (2) Be sure
to include fonts, graphics, logos, and EPS files, and all pertinent
items. |
| (3) Do not
use TrueType fonts. |
| (4) Do not
use font menu style attributes. Select the specific font from the font
menu. |
| (5) Reversed
type smaller than 8 point (or type with hair-line serifs or detail)
should be avoided. |
| * If there
is an incompatible font issue, Capital Press reserves the right to make
font substitutions. |
ELECTRONIC MEDIA:
| (1) CD's,
Zip Disks, 3.5" floppies, E-mail (under 8 mg, compressed). |
| (2) Compress
large files with winZip, ZipIt or Stuffit. |
ACROBAT PDF
(portable document file):
| (1) Acrobat
PDF is our choice of transport, either by electronic media or e-mail. |
| (2) All
fonts should be embedded (do not use TrueType fonts) and color should
be CMYK. |
SCANNING:
| (1) Only
high resolution scans will output and print with quality results. Scans
should be 300 dpi and in CMYK or Grayscale and saved as tiff or EPS. |
| (2) Line
art should be scanned at 600 - 1200 dpi. |
| (3) Web
resolution does not print with quality (72 dpi), please no jpegs or
PICTs. |
LABELING:
| (1) All
media must be labeled with the following information (elec. media &
e-mail): |
a) Advertising
name, ie, Smith Trucking.
|
b) The
company name & address w/contact name & phone number.
|
c) Sales
representative's name and the date of publication.
|
Should you require
additional information, please do not hesitate to call the production department
at 800-882-6789. For information on submitting your ad through our ftp site, please email Barbara Nipp, Production Manager.
Terms and Conditions:
Acceptance of
Advertising
Capital Press reserves the right to revise or reject any advertisement.
Ad Sizes
Minimum size display advertisement is one column by 1 inch. (All advertisements
are billed by the 1/2 inch.)
Position of
Advertisements
Capital Press neither sells
nor guarantees position. Requests for special positions will be given every
consideration whenever possible without violation of established rules of
make-up of the newspaper.
Omissions and
Errors
Capital Press will exercise
due care to prevent omissions and mistakes, but its total liability for any
error in any advertisement published shall not exceed the proportionate space
in which the error occurred. Credit, when allowable, will apply to the first
insertion only.
Cancellations
of Advertising
Any Advertisement which is
set up but canceled prior to its insertion will be billed the equivalent of
1/4 the total normal cost of that advertisement.
